AI search visibility · Commercial insurance & local service

Your next client already asked AI. Make sure your name came up.

When a business owner asks ChatGPT for a local service business recommendation in your city, they get two or three names. Not ten links. We make sure one of them is yours, and we show you the number every month.

Ten real prompts. Four AI platforms. Your market. No call required to get the results.

answer-check · tampa, fl

ChatGPT Tested 26 Aug 2026 Highlight = client named
The gap nobody is reporting on

Ranking on Google no longer tells you whether you are in the answer.

Consumer use of AI assistants to find a local business went from 6% to 45% in twelve months. In the same market, ChatGPT recommends roughly 1.2% of local business locations — against 35.9% Map Pack visibility for the same set of brands.

The number that should concern you is the overlap. Only about 45% of the businesses winning the Google local pack are named in AI answers at all. More than half of the firms that appear to be winning are invisible in the conversation that now happens first.

BrightLocal Local Consumer Review Survey 2026 (n=1,002 US adults); SOCi 2026 Local Visibility Index (350,000+ locations across 2,751 brands).

Documented result · Elite Business Insurance, Tampa FL

An independent commercial agency, now named across ChatGPT, Perplexity and Gemini.

Independent commercial agency, BBB A+ rated, operating since 2013. Near-zero organic visibility at the start. Every figure below is exported from Google Search Console.

6×
Monthly search impressions
1,700 → 10,200
6×
Monthly organic clicks
8 → 46
31
Average positions gained
56.8 → 25.5
4
AI platforms now naming the agency
from zero at baseline

90-day engagement window. Search metrics verified in Google Search Console. AI visibility verified by timestamped prompt testing across ChatGPT, Google AI Overviews, Perplexity and Gemini. Mobile PageSpeed 48 → 96; desktop 59 → 99.

The method

Four signals. One answer.

AI systems decide who to name using four things. We build all four, in this order, because each one depends on the one before it.

Signal 01 — Identity

Do machines agree on who you are?

One canonical description of your agency, deployed identically across Google Business Profile, Bing Places, Apple Business Connect, Foursquare, Yelp, BBB, LinkedIn and your carrier and association listings. AI systems punish inconsistent business data harder than Google does.

Signal 02 — Evidence

What do independent sources say?

Roughly 77% of what gets cited about a business is off-page. So most of the work is off-page: directory depth, reviews that name the service and the city, industry listings, association pages, licensing records.

Signal 03 — Extraction

Can an AI lift a clean answer off your page?

Questions as headings. Self-contained answers in 40 to 60 words. Named specifics instead of adjectives. The systems we tested read visible text at fetch time, so the answer has to actually be on the page, in words.

Signal 04 — Endorsement

Does anyone credible vouch for you?

Trade commentary, association content, expert quotes, original local research. The slowest signal and the strongest one — it is what separates the small number of businesses that get named from everyone else.

Off-page citation share: Omniscient Digital analysis of 23,000+ AI citations. Content extraction behaviour: searchVIU cross-platform fetch testing, 2026.

What you get reported

Answer Share.

The share of a fixed, agreed prompt set where an AI platform names your business. One number, tracked monthly, per platform.

We agree forty prompts with you before we start, and we never change them mid-engagement to make a number look better. Every test is timestamped and screenshotted, and the raw evidence goes in the report.

When a competitor is named and you are not, we tell you which competitor and which platform. Losing is reported as clearly as winning — that is the only way the number is worth anything.

Underneath the AI section, you get your Google local pack and organic performance as well. Both surfaces, one report.

Where we disagree with our own industry

Most agencies are selling you schema markup. The controlled test says it does not work.

We would rather tell you this than sell it to you. It is also a fair way to test any vendor you are considering — ask them what the evidence says.

Commonly sold

Adding schema markup to your site increases how often AI tools cite you.

What the test found

Across 1,885 pages that added JSON-LD, matched against 4,000 control pages: no statistically significant uplift on ChatGPT or Google AI Mode, and a 4.6% decline in AI Overviews.

Source

Ahrefs, “We Tracked 1,885 Pages Adding Schema. AI Citations Barely Moved.” Published 11 May 2026.

What we do instead

We implement schema as basic site hygiene and put the real effort into off-page evidence and earned authority — which is where the citations actually come from.

Who we work with

One lane, on purpose.

We work with businesses where the sale is built on trust and the buyer does real research first. That is a narrow definition and we hold to it.

Primary

Independent commercial insurance agencies

General liability, workers comp, commercial auto, commercial property. Three to twenty-five staff, owner or partner led, a book built on referrals.

  • Commercial queries are local and specific, which is exactly where national comparison sites are weakest
  • This is where our documented case study is
Also

High-trust local service firms

HVAC, roofing, plumbing, electrical, CPA firms, business law firms, property management, commercial cleaning.

  • Same method, higher query volume, faster movement
  • Owner-operated firms where one job is worth having

We do not work with eCommerce brands, national franchises, or personal-lines-only agencies — the comparison sites own those answers and we would not be doing you a favour by taking the work.

Before you ask

What we will not promise you.

Anyone who promises you the first four is telling you they control something they do not.

  • Guaranteed placement in any AI answer. Nobody controls these platforms.
  • That AI referral traffic will be large. It is small, high-intent, and frequently logged as direct traffic in your analytics.
  • That schema markup will get you cited.
  • A fixed Answer Share figure by a fixed date. We will give you a range based on your starting point and your market.
  • More than an hour of your time per month after the first two weeks. That one we do promise.
Start here

The free Answer Check.

We run ten real prompts for your city and your lines of business across four AI platforms, and send you exactly what came back.

  • Screenshots of every answer, timestamped
  • The competitors named where you were not
  • A one-page read on which of the four signals is missing
  • Delivered in five business days. No call required to receive it.

If you want to go further, the paid Answer Share Baseline covers forty prompts, a full competitor citation map and a findings session — and it is credited against your first month if you go ahead.

We use this to run the prompts and send the results. Nothing else.

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